The HELIX project considers:
The potential of the Balkan-Mediterranean hospitality sector to boost up the regional and national economic growth and to create new employment opportunities in the area;
The regional challenges that affect the sector`s current and future performance;
The goals set for the global future development;
The needs of immediate changes in the direction of hospitality sector`s development in view of increasing its sustainability in all 3 dimensions: environmental, economic and social.
Although the scientific and applied research propose wide spectrum of innovative solutions in support of sustainable development, it is identified that the main economic agents in the Balkan-Med hospitality sector – the SMEs- still lag behind in utilizing innovative technologies, processes and solutions which can support their efforts in ensuring better business performance with balanced use of natural and social resources. Many of the underlying reasons pertain to skills and innovation capacity.
Therefore, by combining the efforts of 4 higher educational institutions with outstanding teaching performance in education in the field of Tourism and/or established scientific expertise with emphasis in all areas of sustainable development and 2 business support organizations, HELIX aims to increase the competencies for sustainable business and innovation (especially among SMEs and entrepreneurs) in the Balkan-Med hospitality sector, in particular by developing effective learning and practice communities, learning tools and joint educational offers aimed at strengthening sector-specific skills.
The implementation of these work packages and the activities incorporated therein will provide a number of deliverables, incl.:
Regional Needs Assessment Report for hospitality SMEs` sustainability;
Regional Action Plan for encouraging the competitiveness of hospitality SMEs;
Curricula and training materials for courses in support of the trainers, entrepreneurs and operators in the targeted sector and their relevant pilot testing;
HELIX Transnational Network;